Arraial d 'Ajuda
Summer 365 days of the year
Arraial d 'Ajuda has a valuable historic center, which arose from the construction of the Church of Nossa Senhora D'Ajuda, in 1549, as a result of the Jesuit catechetical missions of the oldest inhabitants of the place, the Pataxós Indians.
The main street, called “Broadway” for its undeniable cosmopolitan destination, meeting point for personalities from all over the planet.
Next to it, the “Praça dos Artesãos” offers a colorful and original trade, valuing the creativity of popular artists. The Estrada da Praia and Rua Nova became very popular, with the development of Arraial d'Ajuda, in recent decades, tourism has brought international visitors, and many have taken up residence. Argentines, Italians, Spaniards, Germans, collaborated for growth, with direct participation in daily life.
The paved street that gives access to the most coveted beaches in Arraial d 'Ajuda, houses sophisticated shopping centers, to serve demanding consumers. Regional handicrafts, such as wooden pieces, for special decoration, conquer a noble space in commercial life.
Also the artistic events, associated with restaurants and bars, turn the “Estrada da Praia” into a mandatory itinerary. For shopping, the options are tempting, and the artwork is an irresistible appeal.
Fabrics and textures, colors and shapes embellish costumes and props on permanent display.
Also on this route, the exquisite architecture of the inns with adequate infrastructure is remarkable, and the elegance is in harmony with the naturalness.
The presence of exuberant nature, only contributes to a panorama that combines culture and leisure in high dosage.